Who We Are

The Evolución team brings award-winning general market programs and Latino-constituency expertise under one roof. From President Obama’s and President Biden’s mail programs, down to state and local elections, our team has led and executed some of the largest general market and bilingual direct mail campaigns in the country.

No other team brings our level of experience, constituency expertise, speed, and production capacity.

Portrait of a man with dark hair, glasses, wearing a suit and tie, standing in front of an American flag.

Adrian Saenz

Adrian is a seasoned political strategist with extensive experience in public engagement, advocacy, and electoral campaigns. He previously served as the DCCC National Field Director/Latino Vote Director, as the national Latino Vote Director for the Obama-Biden campaign, and as a senior advisor for mail and media on the Biden-Harris and Harris-Walz campaigns.

A woman with long black hair wearing a pink top, smiling, against a plain white background.

Nathaly Arriola Maurice

Nathaly served as Senate Majority Leader Harry Reid’s Press Secretary for Hispanic Media before co-founding Evolución, Nathaly also served as Special Assistant to President Joe Biden and White House Director of Partnerships in the Office of Public Engagement. A native Spanish speaker who has held senior communications roles in the Obama Administration and the U.S. House and Senate, Nathaly has also led multiple U.S.-based and international political and advocacy campaigns.

A man in a dark suit smiling in an indoor setting with a blurred window and wall in the background.

Greg Minoff

For two decades, Greg has been at the center of the most important national campaigns. Greg served as the lead consultant for the pivotal Biden-Harris direct mail program and is the only member of both President Biden and President Obama’s direct mail teams. Greg has won dozens of campaigns up and down the ballot by running custom and cutting-edge mail programs with edgy creative. Previously, Greg served as SKDK’s first Head of Advertising, where he led large-scale paid media campaigns across television, digital, and direct mail.

A young man smiling outdoors, wearing a maroon button-up shirt with small white polka dots, with city buildings and greenery in the background.

Brendan Reuter

Brendan has spent the better part of a decade working on high-impact direct mail programs, from Vice President Harris’ mail team down to statewide, congressional, and local races, and independent expenditures. He leads the targeting and data work on our direct mail campaigns and works closely with Greg to execute client programs. Prior to joining our team, Brendan was the Direct Marketing Manager at the DLCC and spent years working at Democratic mail firms on competitive races across the country.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!